Cloud9 and Microsoft have revealed a multi-year partnership. The two monster brands in their own rights will be working to “co-innovate new technologies in esports,” the post from Cloud9 states.
Cloud9 currently competes in many esports titles across the industry including League of Legends and Counter-Strike: Global Offensive, two tier 1 esports. Microsoft aims to take these teams to the next level.
“Using a range of Microsoft’s commercial and consumer products and services, we will work with Cloud9 to build tools that will help them train more efficiently and determine their best strategies to win.” said Mike Downey, Director of Sports Technology at Microsoft said in the announcement. “Pairing the technological expertise of Microsoft with some of the world’s best gamers and coaches, we have an opportunity to develop some really innovative technology.”
CEO of Cloud9 Jack Etienne shared some words on the new partnership as well. “As our organization looks at reaching new heights this year and next, we are incredibly excited to use the power of Microsoft technology to help get us there. At Cloud9, we are all about giving players the tools they need to succeed, and with Microsoft leading the way for us, we’re going to have the competitive edge.”
The partnership hopes to dig deeper into the analytics of how to train, strategize, and compete in order to accomplish the best possible results. There is still plenty of room for growth in this regard and if any company can add that support it’s Microsoft.
More details from Microsoft can be found here.